Tag Archives: super bowl

I Don’t Care About the Superbowl

I don’t care about the Super Bowl.

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In general I wish we valued artists and writers and creators more than athletes and athletics, but it’s more than that. Football, the NFL, and in fact most pro sports in general are problematic to me. But the Super Bowl, the event itself, really irks me.

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I wish, instead of knowing the name of the coach and the quarterback of the winning team, that I knew the name of each and every victim of sexual assault and domestic abuse that is too afraid to come forward because their abuser is a beloved athlete or someone rich/powerful/entitled. I wish I knew the names of the women that are trafficked, sold, provided for the high rollers connected to the league, the players and the owners and the sponsors. I wish their names, not Brady’s and Belichick’s, were splashed across the news. I wish we cared as much about their fate as we do about who wins the trophy.

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I wish, instead of caring about the ridiculously expensive commercials, we all collectively gave a shit about the negative effects of advertising and our consumer culture. I wish we cared about how our self esteem, especially the self worth of women, is affected and undermined by commercials showcasing youth and a specific kind of beauty as the ultimate goal. I wish we cared about how advertisements uphold our sexism and misogyny, how they reinforce stereotypes to turn a profit.  I wish we thought about success in ways other than ‘how much stuff can I acquire’.  I wish we used our money to help one another instead of to purchase the things we think we need to be better, prettier, happier.

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I wish, instead of hearing for weeks about ‘deflate-gate’, that the news cared about the scandals that affect people in the real world. I wish people wanted to hold the NFL accountable for the violence it afflicts on it’s own players, for the concussion rate and the fact that players exit the league with head trauma, depression, and other lasting effects. I wish we cared that these players are left out in the cold, and told to keep silent. I wish we cared about the men and boys that are affected by the image of masculinity as aggression and power and dominance.  

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I wish, instead of the country tuning into a football game, that we tuned into elections and social justice movements. I wish we could take all the money that pours into the super bowl and use it for education. I wish we paid teachers as much as quarterbacks, and I wish we taught our kids that heroes are the folks that show up everyday to build the future and change the world. I wish kids were as amped about reading as they are about sports. I wish we made them believe that they can change the world, and not just make it to the big leagues. I wish we taught kids that success is about more than winning, about how using their minds is the real way they can ‘make it.’

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Here is this dude speaking my mind about this, for the assist.

Maybe this is hyperbolic. But you know what, things are dire for women and girls not just across this country but around the world. So, consider me Obama as the SOTU cause I have no fucks left to give. I will give up exactly none of my energy to pay attention to the game or the result or the player worship. None of it. Nope.

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I know we all need entertainment, and fun distractions. Just think about what you choose as your vices, think about how you spend your money, think about the thoughts that fill your head space. Think about what kind of energy you put out there. Our collective support and energy will determine the future. I wish we remembered that. I wish the voices of women, and others that are systematically oppressed and silenced, were heard as loudly as Katy Perry’s halftime show. What if our voices, our collective empathy and will to change the status quo, were the story instead of the left shark?

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I wish…

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Goldie Blox!: Happy Monday

I didn’t watch the Super Bowl last night (I don’t have cable, and I don’t care about football.) However, I did listen out for news about the score, and the halftime show, and most of all the ads. The MissRepresentation Project has launched a new app allowing you to call out sexist advertising, which is super dope. But there was at least one ad last night that go the #mediawelike tag instead of the #notbuyingit has tag of shame.

You may remember this video (if you are tuned into this kind of thing…) featuring company CEO and inventor, Debbie Sterling:

Goldie Blox, the toy company this video helped fund, won a contest by Intuit to become the first small business to run a commercial during the Super Bowl. Here is the ad they got for 4 mill:

Love it. Girls building things. Because there are still folks who think that gender bias is wishy washy bullshit, and that the wage gap is a result of women preferring certain kinds of jobs (which happen to be lower wage gigs) and that boys are just better at STEM. But we teach little girls and little boys a different set of rules about the world they grow up in. They are guided towards different skill sets and different mind sets, even different rules for what is acceptable interactive behavior. I can only hope that this ad is the first of many big breaks for Goldie Blox and companies like it, so that little girls and little boys can live in a world with ever more expansive possibilities.

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