Ok well, I can be silent about this no longer. This commercial has been making me livid.
Ok well here’s the thing. Peddling ass to sell clothes is nothing new, but good lord. This is just so over the top. It can’t even see the top. Kim is gorgeous. Seriously, I think she is mindblowingly beautiful. And I mean, her body is sick. Just, wow. So I get it, great choice.
BUT. First of all, you don’t get that body by wearing shoes. Same with Brooke Burke. That kind of body takes hard work and self control. And it takes a lot of time and brain space. Kim’s body is her product, and it must be the focus of her day to look that good. For women who have 40 hour work weeks, homework and classes, kids and life-partners, this kind of attention isn’t always possible. But instead of admitting that, we search and search for the quickest way to the perfect body, and now these shoes promise that. It’s a big fat lie they tell us, trying to convince us that just one more purchase will help us look like Kim.
Now I haven’t really even mentioned my issue with Kim K, the fact that her fame sprang from a (bad) sex tape, the fact that this commercial exploits her hyper-sexualized status, the racial issues in her and her family’s exoticism, or her overall success based on nothing but extreme physical beauty. It must be exhausting to be her, although getting paid to tweet would be kinda baller. But even with all of that, my main issue with the commercial is still how it attempts to trick all of us into thinking that shoes can replace working out and give us a great ass. Without a combo of genetics and hard work, Kim’s ass is out of reach. Our obsession with getting it is just another way to limit our thoughts, control our mobility, and contain our freedom.
And so furthermore, it’s imperative to stop thinking that we need Kim’s ass, when we all have so much else to offer. If having a great body is a priority in your life, I’m all for it. If working out and eating well is fulfilling, then you deserve it. But if you can’t take that time, if you don’t have it or it isn’t fun, then just don’t take it. Do things that make you happy. But don’t make this outrageous purchase, that for sure won’t sculpt your ass. Especially if you aren’t walking. (But then if you’re walking, thats already being active which will burn calories with or without fancy shoes. God, these people really suck.) The only way to get a great body is hard work and self control. And if you don’t wanna work hard and embrace moderation, it doesn’t make you a big fat failure. It makes you a person with realistic priorities and varied interests. And you’re probably also beautiful already. They don’t want you to believe that, but don’t be fooled. Kim is extraordinary, but your beauty lies in everything you have that she doesn’t. Like you’re real, you exist without cameras and makeup, you’re smart and accessible and not famous and interesting. She looks great sweaty, but so would we all with professional makeup and lighting. The shoes don’t even factor into the equation, they’re just a useless prop designed to make us feel inadequate. And why would we trust Kim on this? What has she ever done that screams honorable, reliable, trustworthy or honest? The only thing being a sex goddess requires is that she be beautiful and stay still long enough to get the shot. (And those are her limitations. Different but just as powerful, and just as restrictive.)